AT AMERICA'S CAR-MART

We’re shifting gears to better serve our customers and keep them on the road.

We're starting this journey with a new logo & tagline!

americas-car-mart-logo

New Symbol

The open road, a uniquely American symbol, conveys freedom and possibilities that come with owning a vehicle.

Refined Colors

The colors stay with Car-Mart's classic red, white and blue color scheme with a modern, bright twist.

New Tagline

A commitment and a promise that we will do whatever it takes to provide customers with excellent service, care and compassion before, during and after the vehicle sale.

Learn about the new brand from our CEO

“As we thought about our purpose in serving hard-working Americans, we wanted a logo and tagline that specifically speaks to them about what we offer them and also distinguishes our brand in the used car market.,” said Jeff Williams, President and Chief Executive Officer. “Every day, we strive to do whatever we can to keep our customers on the road and provide them with peace of mind – from the time they walk onto our lot and buy a vehicle to when they collect the title to their vehicle. We’re with them every step of the way on that journey. We keep them on the road.”

What "Keeping You on the Road" means to our Associates

“Keeping customers on the road, to me, is about serving our customers. Vehicles are very important to people. Vehicles keep customers’ lives going and help them provide for their family. The biggest impact we can have on our customers is keeping them on the road.”

Wes Bailey

Area Operations Manager

Woodstock, GA

“We go to extreme lengths to keep our customers rolling, to help them with payments, and to work with them and help them in any way we can.”

Ginger Behnke

General Manager

Columbia, MO

“From the time you buy that car, we’re there for you. We’re going to help you with that car. If you have difficulty making payments or if you have issues, we’ll be there for you. We’ll do our best to keep you in the car and on the road.”

Jacob Terry

General Manager

Springfield North, MO

What "Keeping You on the Road" means to our customers

Vanessa Creeden

Ardmore, OK - Oct.29

“These guys are so great!! Since Covid-19 hit, Car-Mart has done everything they can to keep their customers in their vehicles. Travis, the manager, Sue, and Buzz are the most friendly and compassionate people I've ever known. Those three really care about their customers and their jobs.”

Russell Parker

Russellville, AR - Oct. 29

“Dustin and Preston pulled me in from the rain soaking wet and got me driving away in an hour! Car Mart of Russellville really does EVERYTHING to keep you on the road!”

Demetria Harris

Van Buren, AR - Nov. 3

… “Our car had broken down and we sold it to a mechanic. We only had $311 to our name. We called every car rental place we could find, but nobody would rent us a car to get back home. I went to Car-Mart and explained the situation, and they helped us get into a new car and get our family home!! Thank you, Car-Mart!”

Media Kit & Press Release

America’s Car-Mart, a leading buy here pay here company, announced today its new visual identity and tagline that reaffirms the company’s unwavering commitment to its customers and communities. The rebrand represents a significant step in the company’s evolution as a prominent leader in the used car market.

Car-Mart’s new tagline, ‘Keeping You on the Road’, is an all-encompassing definition of what Car-Mart delivers to its customers. It’s a commitment and a promise the company will do whatever it takes to provide customers with excellent service, care and compassion before, during and after the vehicle sale.

Read the full press release

Have any questions about the new brand?

Why is Car-Mart changing its logo and tagline?

We believe that to better communicate the breadth and depth of our offerings and to more closely align with our company’s mission, vision and values, we needed to evolve and re-imagine our existing logo and tagline.

It’s been nearly 10 years since America’s Car-Mart changed its logo and tagline. As we thought about our purpose in serving hard-working Americans, we wanted a tagline that specifically defined what sets us apart from other used dealerships and what we offer our customers.

Our new tagline emphasizes those aspects of our history that customers have come to expect and appreciate from America’s Car-Mart. We take care of our customers from the time they walk onto our lots until they drive away with the title to their vehicle. Car-Mart is committed to its purpose of providing our customers with peace of mind and keeping them on the road.

How does the new logo and tagline ‘Keeping You on the Road’ define Car-Mart?

Car-Mart’s new tagline, ‘Keeping You on the Road’, is an all-encompassing definition of what Car-Mart delivers to its customers. It’s a commitment and a promise the company will do whatever it takes to provide customers with excellent service, care and compassion before, during and after the vehicle sale.

Our new tagline is proof positive that we go to work every day to take care of our customers. It celebrates our customer first focus and lets them know they have peace of mind when buying a quality, used vehicle at Car-Mart. The tagline also reflects our associates who helped us get where we are today.

We appreciate the opportunity we have to be a part of our customers’ car-buying journeys. We enjoy getting to know and love our customers. We’re there for them through the good times and the bad times. In the end, we’ll do whatever we can to keep them on the road – even when life twists and turns.

What was the process to create the new logo and tagline?

Car-Mart partnered with Stone Ward, a creative advertising agency based in Little Rock, Ark., to help us develop a brand logo and tagline that truly embodies who we are and what we offer the marketplace. We worked through several iterations of the tagline and logo, until resting on a few viable options. We then presented the options to our associates – letting them vote on their favorite logo and tagline. Upon conclusion of this collaborative process, it was our associates who chose the final brand logo and tagline.

What does the new America’s Car-Mart logo illustrate?

The new logo, while staying with Car-Mart’s historical red, white and blue color scheme, depicts a graphic of the open road, a uniquely American symbol, which conveys freedom and possibilities that come with owning a vehicle. The highway icon forms the letter “A” that signifies the American spirit.

What do you tell your customers about your new logo and tagline?

We’re not changing the direction of our business – rather, we’re more specifically defining what we stand for as a company. We believe a refreshed, distinct brand identity evokes a sense of trust and peace of mind, as well as representing our vision for the future.

How do Car-Mart’s associates bring the tagline ‘keeping you on the road’ to life for customers?

For starters, our associates take great pride in helping and serving their customers – providing excellent care before, during and after the sale. They appreciate the opportunity to make a positive impact in the lives of their customers and are committed to their success.

In fact, here is what ‘keeping you on the road’ means to our associates:

  • “Keeping you on the road is why we are here.” James Grigsby, Assistant Manager, Car-Mart of Hixson, TN
  • “It truly represents what we do at Car-Mart.” Joanne Shaw, General Manager, Car-Mart of Duncan, OK
  • “We search every possible avenue to give our customers the best experience with our company for whatever their needs may be.” Aaron Rollins, Office Clerk, Car-Mart of Benton, AR
  • “We buy good quality vehicles and execute excellent underwriting. We deliver prompt service whenever there’s an issue and put that customer’s issues above everything else to get them back on the road in the quickest time possible.” Aaron Smith, General Manager, Car-Mart of Saint Joseph, MO
  • “We help our customers through their financial struggles and by being someone they can count on. These things are crucial to keeping them on the road.” Holli Simpson, Senior Account Representative, Car-Mart of Rolla, MO
  • “We are always there for our customers in need no matter what the reason is.”  Lorleeta Mundy, Administrative Assistant, Car-Mart of Lexington, KY

How long was the tagline, ‘Drive Easy’ in play at Car-Mart?

“Drive Easy” was launched in 2008 and served as Car-Mart’s tagline through December 2020. The meaning behind “Drive Easy” was to let customers know that customers could have confidence in their purchase when buying a quality, used vehicle at Car-Mart.

What is the evolution of Car-Mart’s taglines throughout the company’s history?

Since Car-Mart’s founding in 1981, Car-Mart selected taglines that reflected our purpose and our place in the used car market. Car-Mart’s first tagline was “We’re Growing Your Way”, which lasted through the 1980’s. In the early 1990’s, the tagline evolved to “America’s Largest” and then to “Committed to You” in the late 1990’s. “Drive Easy” launched in 2008.