Curtis Valentine, General Manager at Car-Mart of Rogers, holding his Mentor of the Year Award

Mentoring Matters

Curtis Valentine Shares Why He’s Passionate about Mentoring at Car-Mart


Editor’s Note (1-18-2024):

Curtis Valentine, a proven and respected leader at America’s Car-Mart, is committed to supporting others. He has won the company’s Mentor of the Year award twice in 2021 and 2023, which is a testament to his commitment to developing the next generation of Car-Mart’s leaders.

“Dedication to others, always seeing people for who they can be and helping them achieve,” says Curtis about winning the prestigious award for the second time. “This takes time, dedication, patience, and the ability to convey your thoughts in a way that people will listen and be committed to your vision.”

Curtis takes considerable pride in being a mentor and servant leader at Car-Mart. Enjoy Curtis’ story about how he wakes up every day to help develop future leaders of our business.

Seeing people for what they can become.

This sentiment sums up what mentoring is all about for Curtis Valentine, General Manager at America’s Car-Mart of Rogers, Ark., and Car-Mart’s 2021 and 2023 Mentor of the Year.

This prestigious award is presented to a Car-Mart General Manager who goes above and beyond in advising and developing associates to be leaders of the business. Mentors play a vital role in helping to shape and guide future managers on their Car-Mart career journey.

Group photo of Car-Mart leaders congratulating Curtis on his award
Curtis Valentine, General Manager at Car-Mart of Rogers, Ark., smiles with his second Mentor of the Year trophy. Joining Curtis (second from left) is (L-R) – Ryan Human, Director of Associate Development; Jules Gianneschi, Senior Vice President of People; Matt Heiderscheidt, Vice President of Operations – Region 1.

For Curtis, mentoring is a passion. “I enjoy seeing people grow. It’s an honor to help develop our associates and help them be the best they can be,” says Curtis, who adds that mentoring is also a responsibility.

“I’m on this earth to take care of other people. It’s important we look out for the people who work for us. It’s gratifying to see someone’s growth and know I had an impact,” Curtis adds. “It’s a great feeling when a new associate – who, fast forward six months – has come a long way. They’ve grown both professionally and personally.”

Mentoring Curtis style

Curtis spends approximately 70 percent of his day interacting with his team members. “I don’t get bogged down in the analytics of the business; instead, I focus on my people,” says Curtis. “If I have a bad day, no one can know that. I’m very passionate about how I interact with people and the excitement it brings me.”

Mentoring takes time. “It also takes foresight – seeing what people can become, not what they are today, and then knowing what it will take to get them there,” he remarks. “It’s about recognizing areas of opportunities for individuals, giving them the chance, and then watching their progress.”

Curtis Valentine sitting at a table mentoring Car-Mart associates
Curtis Valentine, General Manager of Car-Mart of Rogers, Arkansas, is dedicated to mentoring his associates and helping them excel in their careers.

Additionally, listening is another key to being a successful mentor. “You have to be receptive to their points of view,” says Curtis, while adding it’s also crucial to provide constructive feedback.

“It’s important to explain the ‘why.’ Why this is important, why that is impactful. This is how I have changed my mentoring,” he comments. “You have to explain the why, and that shows that little bit of caring, and that’s impactful.”

“I’m super passionate about helping others, and I am quick to point out areas of opportunity because I care and I want those folks to be better,” continues Curtis, whose biggest mentor [outside of Car-Mart] is his dad who taught him right from wrong and how to conduct himself and solve problems.

Indeed, Curtis is paying it forward to his Car-Mart associates by helping them be the best versions of themselves. “I kind of live my life this way actually,” he says.

Jeremy Casebolt, General Manager at Car-Mart of Rogers North, adds that Curtis provides the tools to help his people make good decisions. He then questions those decisions for added thought and learning. He answers questions and he shares his knowledge. “This environment is constantly challenging us; it’s never complacent, and Curtis is there challenging his associates to be better every day,” Jeremy says.

Mentoring at Car-Mart

Matt H. Congratulating Curtis Valentine on his award
At America’s Car-Mart, teaching and mentoring future leaders is a top priority. Here, Matt Heiderscheidt, Vice President of Operations – Region 1 (left), recognizes Curtis Valentine for being named Mentor of the Year in 2023.

Mentoring is a crucial backbone to effective leadership, and Car-Mart relies on its mentors to help develop its associates and management ranks – teaching the business and how to manage a successful dealership.

“At the end of the day, we take care of our customers. So, it’s crucial they are armed and trained to help our customers,” says Curtis, who initiated Car-Mart’s Mentor of the Year award. “It’s important to make sure everyone is rowing in the same direction.”

“And it’s important we celebrate those associates who develop other associates,” Curtis concludes. “Our company is not going to grow the way we want it to unless we take the time to develop our people.”

Want to know more about mentoring at America’s Car-Mart? Read Pat Stutsy-Waldrep’s story. She’s Car-Mart’s 2020 Mentor of the Year.

And learn 5 Tips for Successful Mentoring from Matt Heiderscheidt.

Editor’s Note: This article was originally published in January 2022. It has been updated to reflect that Curtis Valentine won Car-Mart’s Mentor of the Year award in 2023, along with new photos added to the story.

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