Car-Mart and Serve2Perform associates at a Toy Drive event in 2021

Serve2Perform Partners with America’s Car-Mart and its Holiday Toy Drive

Touching the Hearts of Children


Having fun and helping kids.

That’s why, for the third year, Serve2Perform (S2P) will partner with America’s Car-Mart and its Holiday Toy Drive. S2P’s team will host a toy drive drop-off event at their annual community service engagement through their LatinXNA Production.

David Collins, Serve2Perform Partner, says their participation helps them live out their organization’s mission of service to others. “We’re always looking for opportunities to truly exemplify our Serve2Perform mission,” says David. “It’s meaningful for us to partner with an organization that is so mission-minded in their business and with their communities. We have an affinity for Car-Mart, and we have a lot of similarities.”

Serve2Perform associates around the tree at Car-Mart's Corporate office with the toys they donated for our Toy Drive in 2020
Serve2Perform associates around the tree at Car-Mart’s Corporate office with the toys they donated for our Toy Drive in 2020

“Plus, it’s really special when you can connect to something that’s beyond business, that really touches our hearts and that goes beyond what we do day to day,” David continues. “After all, we’re helping children, and we all want to be a part of something that’s bigger than ourselves.”

Moreover, Serve2Perform emphasizes the importance of serving others with their leaders. “These areas of service in our lives are the practice fields for enhancing the performance areas of your life. We focus on the human capital aspect of business,” says David. “We try to help leaders understand when you truly seek to serve those around you, you’re going to grow in ways that will enhance your impact as a business leader and as a human being.”

Serve2Perform builds inclusion. Their purpose is to impact the performance of organizations by empowering and activating inclusion within their leaders, teams, culture, and community. This year, they want to expand their influence beyond northwest Arkansas, and help in other geographic areas as well. “We’re looking for opportunities to serve our local communities, the broader region and even other areas of the nation,” David mentions. “The toy drive does this for us.”

Helping people be the best versions of themselves

Serve2Perform associates around the tree at Car-Mart's Corporate office with the toys they donated for our Toy Drive in 2020
Serve2Perform associates around the toys they donated for our Toy Drive in 2020

Serve2Perform, based in Northwest Arkansas (NWA), was founded in 2012. The firm specializes in building inclusion in companies and communities. LatinXNA is a production-developed, incubated, and operated by Serve2Perform. The work of LatinXNA is informed by, and funded by, a network of corporate partners.

LatinXNA was founded in September 2019 after a conversation between S2P and Walmart on the need for an intentional regional strategy that focuses on the Latino community. Their mission is to engage, empower, and elevate Latino talent throughout every sector in the NWA region and beyond.

Get Involved with our Holiday Toy Drive – Share the Joy, Give a Toy

For sponsorship opportunities with Car-Mart’s toy drive, contact Veronica Lynch at marketing@car-mart. If you want to donate a toy or two, drop them off at your nearest Car-Mart before Saturday, December 3.

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